The Conversation

Explainer: why Wesfarmers is ditching Coles

  • Written by Gary Mortimer, Associate Professor in Marketing and International Business, Queensland University of Technology
Explainer: why Wesfarmers is ditching ColesWhoever buys Coles will have a huge store network. Shutterstock

Coles will soon be an independent company again, with more than 800 supermarkets, nearly 900 liquor stores, 700 service stations, and 88 hotels.

Spinning off Coles is a great example of how good Wesfarmers is at entering and exiting markets. Buying the ailing Coles in 2007 was a smart...

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