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How a humble Perth boathouse became Australia's most unlikely tourist attraction

  • Written by Dr Violetta Wilk, Lecturer & Researcher in Digital Marketing, Edith Cowan University
How a humble Perth boathouse became Australia's most unlikely tourist attractionIn Perth it's called the Crawley Edge Boatshed, but this building is better known around the world as the #blueboathouse.www.shutterstock.com

It’s a simple building. A shed, really. You can’t go inside, and even if you could, there’s nothing in there. For decades it was derelict, an eyesore to which locals paid little attention.

But...

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