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Why Australians fell out of love with Holdens

  • Written by Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
Why Australians fell out of love with HoldensHarrison Broadbent, Unsplash, CC BY-SA

The jingle used to tell us we loved “football, meat pies, kangaroos and Holden cars”.

These days we love Japanese utes and small Toyotas, Hyundais and Mazdas more.

Monday’s announcement from General Motors, Holden’s US parent, that the brand brand will be “retired” and local...

Read more: Why Australians fell out of love with Holdens