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Rothman Consumer Reputation Index 2026: In Central and Eastern Europe, China Is Closing the Consumer Trust Gap with the West

  • Written by Reporters

Consumer trust in the four most reputable Asian countries, China, Japan, Singapore and South Korea, has strengthened significantly in Central and Eastern Europe (CEE) over the past five years. Western Europe’s reputation in the region has remained stable, but trust in the United States has declined sharply, the Rothman Intelligence...

Read more: Rothman Consumer Reputation Index 2026: In Central and Eastern Europe, China Is Closing the...

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