Singapore Brands Lag in Winning Hearts of Consumers as Customer Experiences Fall Short of Expectations
- Written by Reporters
SINGAPORE - Media OutReach - 12 May 2021 -Instead of bringing businesses closer to their customers, Singapore's digital pivot last year has in fact widened the gap between what consumers expect of brands, and what businesses actually deliver. According to the new 'Heart Matters' study announced by SAP SE (NYSE: SAP), Singapore's consumers find...