Ascott powers up loyalty programme, Ascott Star Rewards, with enhanced member features to treble membership by 2028
- Written by Reporters
- Refreshes user interface and boosts personalisation on ASR mobile app to enhance ease of use
- Expands booking capabilities of GenAI-powered chatbot on discoversasr.com to make online direct bookings more seamless
- Develops predictive AI travel recommendation engine for ASR members to simplify travel planning process...