Brands backing Black Lives Matter: it might be a marketing ploy, but it also shows leadership
- Written by Bree Hurst, Senior Lecturer, QUT Business School, Queensland University of Technology
Nike/YoutubeIf you are neutral in situations of injustice, you have chosen the side of the oppressor. If an elephant has its foot on the tail of a mouse and you say that you are neutral, the mouse will not appreciate your neutrality.
This quote, or part of it, has been circulating on social media this week.
It is attributed to South African...