Inducing consumer paralysis: how retailers bury customers in an avalanche of choice
- Written by Robert Slonim, Professor of Economics, University of Sydney
Three decades of behavioural experiments show consumers given too many choices are more likely to make a bad or no choice.www.shutterstock.comDo you think you are paying more than you should for energy, banking, insurance, internet and phone services? You are not alone, and you are probably right.
Companies offer a growing number of deals that...
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