Brick-bait: three tricks up retailers' sleeves to lure you back to physical shops
- Written by Eloise Zoppos, Senior Research Consultant, Monash University
Department stores and clothing retailers are drawing on consumer behaviour and psychological research to compete with online shopping.ShutterstockBricks-and-mortar retail stores are under intense pressure from online competition. Feeling the most heat are clothes shops and department stores.
This year David Jones’s profit halved, to A$64...
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