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Perfect information: the customer reviews most likely to influence purchasing decisions

  • Written by Tom van Laer, Reader (Associate Professor) of Marketing, City, University of London
Perfect information: the customer reviews most likely to influence purchasing decisionsConsumer reviews have changed many an industry.Shutterstock

Whether you are booking a hotel room, choosing a restaurant, deciding on what movie to see or buying any number of things, it is likely you have read online reviews before making your decision.

What makes a consumer review persuasive, though? No matter how short, it tells a story in much...

Read more: Perfect information: the customer reviews most likely to influence purchasing decisions

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