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Why and how retailers turn everyday items into 'must-have' collectables

  • Written by Louise Grimmer, Lecturer in Marketing, Tasmanian School of Business and Economics, University of Tasmania
Why and how retailers turn everyday items into 'must-have' collectablesOur collections are a part of us and our life story, and the act of collecting holds a certain comfort.Shutterstock

Coles’ recent “Little Shop collectables” promotion has proved a hit with consumers, with entire sets of the toy products selling online for exorbitant prices.

This success is interesting given recent conversations and...

Read more: Why and how retailers turn everyday items into 'must-have' collectables

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