How shopping centres are changing to fight online shopping
- Written by Jason Pallant, Lecturer of Marketing, Swinburne University of Technology
Shopping centre and retailers need to give shoppers a reason to go to physical stores.ShutterstockEven before the arrival of Amazon, online shopping is devastating Australian retail. In the past year, sales in physical stores grew only 3% while online shopping grew almost 10%. Foot traffic in physical stores has fallen by almost 5% this year alone....
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