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Sexualised and stereotyped: why Australian advertising is stuck in a sexist past

  • Written by Lauren Gurrieri, Senior Lecturer in Marketing, RMIT University
Sexualised and stereotyped: why Australian advertising is stuck in a sexist pastThe advertising industry's standards for judging sexism are, like the world depicted in the television series Mad Men, stuck in the past.www.imdb.com, CC BY-SA

The banning of a Sportsbet advertisement featuring a “foolish” blonde beauty pageant contestant is a rare win against sexism and stereotypes in advertising.

Ad Standards, which...

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