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新加坡 - Media OutReach - 2015年5月22日 - 新加坡的品牌代理Affiniti被任命为Koperasi Angkatan Tentera Malaysia Bhd(KATMB)的品牌顾问，将其由马来西亚武装部队信用合作社银行转型为合作银行。

 

Affiniti将引领整个品牌设计和营销，这将包括合作银行的新名称、品牌故事和策略。除此之外，该代理机构还负责所有品牌资产的视觉导向。在长达七个月与跨国代理机构的激烈角逐之后，Affiniti终于中标该项目。

 

KATMB于2014年12月31日资产达到RM30亿元，其目前向152,000名会员提供个人理财、保险和Ar-Rahnu产品（穆斯林典当理财），同时想要在2015年底成为发展成熟的合作银行。

 

Affiniti 的执行合伙人Marvin X. Das说："能替KATMB转型为合作银行对我们而言是一种荣耀，这是一次千载难逢的机会，能与KATMB的委员密切合作並更新他们的品牌故事是一件激动人心的事情，这将无疑使他们迈向成功的转型之路。"

 

KATMB首席执行官Brig. Gen. Dato' Ahmad Zahudi Salleh (Rtd)补充说道："这个转型项目将成为Koperasi Tentera商品型号历史上的转折点。我们选择Affiniti是因为他们和我们一样，对于创意策略充满激情，可以帮助我们为新的合作银行塑造品牌策略。我们期待我们进军银行业的旅程，并且很高兴可以和这样一个充满热情的伙伴合作。"

 

公司商标

http://release.media-outreach.com/i/Download/2991

 

有关Affiniti Affiniti是一家战略品牌设计和创意机构。其在新加坡和马拉西亚均有运营业务，致力于帮助企业在定制品牌设计和创新过程中创造价值并加速发展。该机构拥有充满热情的团队，并且曾经参与过很多品牌重塑活动。他们拥有很多国际客户，例如戴尔计算机公司、菲利普莫里斯、渣打集团有限公司以及著名的亚洲银行，例如Papparich和碧桂园控股有限公司。

Source http://www.media-outreach.com/release.php/View/1482#Contact