Pitch Engine

Times Advertising


.

Why Headless CMS Is Critical for Cross-Border Brand Consistency: Building One Global Voice Across Many Markets

The larger a brand grows, the easier it becomes to jeopardize consistent communications. Brand experiences are impacted across different languages, cultures, legalities and marketing strat...

Using Structured Content to Build Multi-Step Marketing Funnels: A Scalable Framework for Guided Conversion

Multi-step marketing funnels aim to take users from awareness to conversion and through subsequent stages. Where basic funnels capture all momentum on one landing page, modern marketing ef...

From Pages to Components: How Headless CMS Changes Content Strategy

For years, content strategy was all about pages. Websites were created, written, designed, and optimized one by one, with content closely connected to placement and presentation. It made s...

Supporting Real-Time Interfaces with API-First Content Systems

Real-time interfaces have changed user expectations across many digital solutions. From live data dashboards to conversational interfaces and collaborative platforms, in-app alerts and con...

Biosafety Cabinet vs Ductless Fume Hood: Engineering Safety in Modern Laboratories

Why Containment Equipment Defines Research Integrity The modern laboratory is an environment of controlled risks. Whether handling infectious microorganisms or volatile organic solvents, ...

How Small Businesses Can Compete With Big Brands In Media Coverage?

Corporations with massive marketing expenditures are no longer the sole beneficiaries of media exposure in the contemporary digital era. Small businesses now have access to tools, platforms...

来自9个国家的13位世界级国际艺术家齐聚True Colors Festival。

 

新加坡 - Media OutReach - 2021年6月14日 - 一众艺术家在家中表演,在最新的True Colors音乐视频中对Des'ree的R&B经典作品You Gotta Be进行全新演绎。

《You Gotta Be》音乐视频今天在网上首映

《You Gotta Be》音乐视频今天在网上首映

参与的艺术家包括Mandy Harvey,她在《全美达人秀》上的表现赢得了Simon Cowell的爆灯;获得格莱美奖的Raul Midón,在被告知将终生失明后将毕生献身于音乐事业;Kenta Kambara,一位出色的空中表演艺术家,曾参加2016年里约残奥会;Signmark,第一位与主流唱片公司签约的聋人艺术家;以及在《法国达人秀》中排名第三的Alienètte Coldfire

制作这段音乐视频的技术过程涉及无数的WhatsApp、Messenger和Zoom通话、跨时区工作,以及实时谷歌翻译。"然而,真正的挑战是与每一位艺术家建立信任而自由的关系,使他们可以放松自如地表演,以真实和明了的方式展现他们的精神和能量,"创意及音乐总监Sydney Tan博士解释道。

Mandy Harvey补充说:"即使我们没有见过面......你可以感觉到在整个制作过程中,每个人都全情投入。身为这个团队的一员对我来说坚定了我的想法,那就是人内心的信念比起面临的障碍要强大得多。这提醒我们要有更远大的目标和理想。我希望借此鼓励人们多多尝试!"

True Colors Festival主办方——日本财团的执行董事Ichiro Kabasawa说:"全球各地的人们都经历了如此长时间的不确定、封锁和恐惧。为了鼓舞这个时期在世界各个角落的每个人发挥自己的潜力,我们选择了这部经典的《You Gotta Be》。无论每天会发生什么事情,希望大家都变得更勇敢、更强大、更睿智。这也是提醒我们,归根结底,我们都是人类,共同生活在同一个世界中。"

True Colors音乐视频配有闭合字幕(适用于听障人士)及音频描述(适用于视障人士),并附带的视频转录(适用于听视障人士)。

访问:True Colors Festival网站

#TrueColorsFestival

Source https://www.media-outreach.com/news/2021-06-14/81565/%E3%80%8Ayou-gotta-be%E3%80%8B%E9%9F%B3%E4%B9%90%E8%A7%86%E9%A2%91%E4%BB%8A%E5%A4%A9%E5%9C%A8%E7%BD%91%E4%B8%8A%E9%A6%96%E6%98%A0