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继成功举办2021年大会后，下一届非洲数字零售大会将于2022年1月26日在线举行。

南非约翰内斯堡 - Media OutReach - 2022年1月12日 - 在全球新冠疫情的催化作用下，零售垂直领域的数字转型获得了新的动力，数字技术在该行业得到迅速采用。

 

根据普华永道公布的2021年研究报告，受疫情影响的人们正在推动"消费行为发生历史性和戏剧性的转变"。这家咨询公司报告称，由于人们先是受到封锁限制，然后许多人继续在家工作，因此转向在线购物的趋势非常强烈。

该报告的另一个重要发现是，即使疫情结束，消费者也不太可能回到原来的购物方式。

2020年，南非的在线销售额增长了66%，超过18亿美元（300亿南非兰特）。这意味着零售商别无选择，只能重新构想商店的功能并利用数字工具吸引和留住"新常态客户"。

 

2022年非洲数字零售大会将以"在疫情后的零售格局中发展可持续性和竞争力"为主题，汇聚数百名零售业领袖，共同探讨新兴行业趋势。

 

已确定出席今年活动的嘉宾包括来自Superbalist、GSK、Anheuser-Busch InBev、Dis-Chem Pharmacies、Massmart、BMW Group、Leroy Merlin和Konga Nigeria等知名企业的高管人员。

#DRA2022将探讨的主题包括：

  • 重塑零售业的未来
  • 解构下一阶段的电子商务：人、数据和技术
  • 利用技术和自动化开启零售增长
  • 利用云克服零售安全挑战
  • 非接触式零售解决方案：重塑店内体验
  • 先买后付平台对零售业的影响
  • 使用技术提高零售物流效率
  • 云计算如何变革零售业

如需报名参加、赞助或在#DRA2022上发言，请访问www.digitalretailafrica.co.za

 

Source https://www.media-outreach.com/news/2022/01/12/115019/%E9%9D%9E%E6%B4%B2%E6%9C%80%E5%A4%A7%E9%9B%B6%E5%94%AE%E5%95%86%E5%B0%86%E5%9C%A82022%E5%B9%B4%E9%9D%9E%E6%B4%B2%E6%95%B0%E5%AD%97%E9%9B%B6%E5%94%AE%E5%A4%A7%E4%BC%9A%E4%B8%8A%E6%8E%A2%E8%AE%A8