DURKAN’S MODESTO WINS PRODUCT DESIGN AWARD AT HD EXPO 2015
- Written by PitchEngine.com.au
LAS VEGAS, Nv. May 13, 2015 – Durkan was awarded the top Product Design award in the Carpeting/Carpet Systems/Rugs category for its Modesto collection at the 2015 Hospitality and Design Expo and Conference. Held annually in Las Vegas, HD Expo is the premier trade show for the hospitality design industry. The IIDA/HD Annual Product Design Competition honors innovation, function and aesthetic advancements in the hospitality industry.
Modesto is a two-part collection of products – Modesto for Rooms and Modesto for Public Spaces. Using two different types of manufacturing techniques, the Modesto Collection delivers the right flooring solution for the right space, with color and design seamlessly coordinated. As part of Durkan’s comprehensive flooring solutions offering, the Modesto Collection coordinates with Mohawk Group hard surfaces and Daltile’s ceramic offerings.
“We are incredibly honored to receive the top award in the IIDA/HD Product Design Competition’s carpeting, carpet systems and rug category,” said Mark Page, Durkan’s senior director of color and design. “This is the first collection from Durkan where we thoughtfully created two volumes of products and styles that easily coordinate but are constructed using different manufacturing techniques to address the performance needs of each particular space. Design flexibility is key and our Modesto Collection is a perfect example of a design-driven flooring solution.”
Modesto for Public Spaces styles are manufactured using Durkan’s new Definity precision sculpted technology, which explores and emphasizes dimensional effects. Definity replicates the durability and look of Axminster as it has never been done and allows for lower pricing to the designer versus higher-priced custom orders. Within the public space offerings, Modesto for Public Spaces offers all the beauty, prestige and performance of Axminster for less. In addition, Modesto for Public Spaces are large-scale patterns designed for public and specialty areas. The collection incorporates dark yet neutral tones such as black and grey, nutty brown and brass, harvest gold and frost combinations. These large-scale patterns feature ribbons of texture both broad and intimate that have artistic hand-drawn characteristics. Modesto’s Public Space offerings coordinate seamlessly with the guest room patterns.
Durkan’s Modesto for Rooms collection, designed specifically for guest rooms, features 12 color ways and 12 designs, two of which are running line patterns and 10 styles are offered with a 500-yard minimum. The comprehensive selection of guest room patterns is simple, sophisticated and elegant, offering an eclectic mix of geometric and organic patterning. Its color palette offers a refreshing mix, including dark, steely greys, oak browns, summery yellows and creamy cotton tones.
Durkan Theme for HD Expo 2015
Along with Mohawk Group hard surfaces and Daltile ceramic, Durkan debuted its newest carpeting and rug collections for the hospitality market in space 2523. The Layers of Durkan, the booth’s theme, reveals the landscape of business and product that provide a total flooring solutions for the hospitality market. The company’s 10 new collections present innovative technologies and designs that range from playful to luxurious. The Layers of Durkan theme was displayed in a sophisticated color scheme that featured a combination of black, white and blue grays. Each of the newest collections highlights innovative construction, layered depth of patterning and a fresh interpretation of surface textures.
“Our business can be quite complex,” said Page. “However, when deconstructed, we can focus on each of the layers – client services, design, technology, sustainability and an expanded product offering – so that we can successfully address the needs of today’s hospitality market.”
Durkan, the hospitality brand of Mohawk Group, presented a comprehensive collection of flooring products for the hospitality market including broadloom, carpet tile, hardwood, luxury vinyl tile and rugs. With 10 new innovative collections across a variety of flooring categories, the company’s product offering provides solutions for every part of the hospitality environment including lobbies, corridors, meeting spaces, guest rooms, ballrooms and other specialty areas. As part of Durkan’s comprehensive flooring solutions offering, the company’s products are designed to coordinate seamlessly with Mohawk Group hard surfaces and Daltile’s ceramic offerings. Two of the 10 collections launched were through Durkan’s collaborative partnership program – the Esprit Collection, designed by Virginia Langley Designs and the Marquee Collection designed by Stacy Garcia.
D*SCOVER Contest Winners Announced
On Wednesday, May 13, at 3 p.m., Durkan will announce the winners of the sixth annual D*scover Contest at the NEWH (The Network of the Hospitality Industry), space L5. For the sixth year, Durkan has partnered with NEWH to celebrate the emerging talent in the hospitality industry. Contestants design and submit four print carpet patterns characteristic of hospitality spaces. Visit http://www.durkan.com/dscover for additional information about the contest and the winners.
About Durkan
From the hotel lobby and corridors to guest rooms and ballrooms, casinos and areas of assisted living facilities, Durkan is world-renowned as an industry leader in innovative design solutions and high-style, high-performance hospitality carpeting. With state-of-the-art Spectronics HD printing, Computer Yarn Placement (CYP) tufting technology and forward-thinking pattern and texture technologies, Durkan’s comprehensive line of patterned and custom carpet products provide the inspired design, advanced engineering and expressive style needed to set the right tone for every installation. Durkan is the hospitality brand of the Mohawk Group, a leading commercial carpet manufacturer and a pioneer in the design of sustainable carpeting. For additional information, visit www.durkan.com or www.mohawkgroup.com or call 800-241-4580.
Source http://www.pitchengine.com/pitches/ccd697a4-f6cd-4afd-89fc-040bb23c0593