Olivia Kim Pop-In-Shop Selects Smartwool for Lifestyle Socks

Smartwool® Socks have been selected for the ‘Heartbreak Club’

STEAMBOAT SPRINGS, Colo. (Feb 12, 2016) — Smartwool, the leading run, snow and active lifestyle merino sock and apparel company, is proud to announce that Nordstrom will stock select men’s lifestyle socks in seven stores across the country. Smartwool® socks will be included in Olivia Kim’s avant-garde fashion pop-in-shop, the Heartbreak Club, in select department stores nationwide.

Kim, the Director of Creative Projects, most notably recognized for Space; a permanent shop-in-shop of her own creation dedicated to emerging designers in a handful of Nordstrom stores. Heartbreak Club will follow this same model yet specifically targeted at men with a keen eye for fashion, fun and lifestyle.

“Smartwool shares a similar spirit with Nordstrom – providing products of amazing quality, value and design for Nordstrom consumers,” stated Carol Davidson, Smartwool Global Brand VP. “We share a love of creativity and believe Olivia’s shops are the epitome of what we can do.  

Smartwool® socks will be available at the following Nordstrom locations: Bellevue, WA; Downtown Seattle, WA; San Francisco Center, SF, CA; North Park Center, Dallas, TX; Michigan Ave, Chicago, IL; Tyson Corner Center, Mclean, VA; and Downtown Vancouver, Vancouver, BC.

Recently, socks are gaining well deserved respect as something beyond purely protection for your feet.  As GQ magazine commented, “socks are like a man’s best kept secret; they represent a level of personal care and sartorial interest that deserves nothing but respect.”

Smartwool’s Sria Crew, Larimer Crew and No Show socks will share the Heartbreak Club with some the Worlds leading apparel brands.

About Smartwool

Based in Steamboat Springs, Colo., SmartWool is a 22-year-old apparel brand whose products are inspired by living and playing in the mountains. All SmartWool® products come with a 100% Satisfaction Guarantee and are created to get the most out of the inherent benefits of Merino wool. For information on the full range of SmartWool products or to find a dealer near you, please log onto www.SmartWool.com. SmartWool, a division of VF Outdoor,LLC, is a brand of VF Corporation. For event and company updates visit us on Facebook: http://www.facebook.com/smartwool or Twitter: http://twitter.com/smartwool